Schedule Your Calls
Step 01
Brand Kickoff Call
First Monday of Your Project
Kick things off with a brand strategy session. We'll align on your vision, target audience, and creative direction before design begins.
Schedule Brand Kickoff →Step 02
Website Kickoff Call
Third Monday of Your Project
Once your brand is complete, we'll transition into your website. This call sets the site structure, page priorities, and content plan.
Schedule Website Kickoff →Complete Your Workbooks
Step 03
Brand Workbook
Due 24 Hours Before Brand Kickoff
This workbook helps me get to know your business, your audience, your aesthetic preferences, and your goals — so the brand feels unmistakably you.
Complete Brand Workbook →Step 04
Website Workbook
Due 24 Hours Before Website Kickoff
Share your copy, content preferences, and site goals here. The more detail you include, the smoother your website build will go.
Complete Website Workbook →Starter Brand
Two-week timeline
Sun
Mon
Tue
Wed
Thu
Fri
Week 1
Pre-WorkSubmit Workbook
Project StartsKickoff call
Mood BoardCourtney sends moodboard for review
Revisions8 PM EST: Client submits moodboard feedback
Week 2
All DesignsCourtney sends full brand presentation for review
Revisions8 PM EST: Client submits one round of revision requests (up to 1 hour)
ApprovalCourtney sends revisions with approval form
Project EndsClient signs approval form by 12 PM EST. Branding is complete and final files are uploaded to portal
Starter Website
Three-week timeline
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Week 1
Pre-WorkSubmit Workbook
Project StartsKickoff call
Copy + HomepageCourtney sends Google doc with copy draft and homepage design draft
Copy and homepage feedback is limited to directional feedback only, big picture changes to messaging and layout direction. Detailed design revisions are submitted in Week 3
Week 2
Copy + Homepage8 PM EST: Client completes copy and homepage feedback
All DesignsCourtney sends all website pages for review
Week 3
Revisions8 PM EST: Client submits one round of revision requests
Approval8 PM EST: Courtney sends revisions with approval form
Final touches are made and any final tweaks. Client signs approval by 8 PM EST.
Project EndsLaunch call and Website goes live!